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Experience. A few decades spearheading the creative work of some of the world's most recognized companies certainly qualifies as experience. Joe Petralia has that. But he and his team have something just as important in today's dog-eat-dog, make-the-most-of-every-penny marketing world.

Big, bold, effective ideas. Where do they come from? Divine inspiration? We think not. Effective marketing messages are cultivated in the soil of knowledge gleaned from intensive research into you, your product or service, your competition and the marketplace. Once the groundwork is laid, and only then, can big and bold ideas also be effective ones.

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